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The web site states the following, "Local businesses in South Africa." We noticed that the web site also stated " Its Free! Thousands of people add their company to Website everyday." It also said " Add your website links, social media, business information and more. Well, we have some recommendations for you. Toyota Agents-Parts Warehouse, Cape Town. Mayers Bridal And Fabric Shop, Cape Town. Waltons Stationery Co-Branches-Bellville, Cape Town. Lulu Chinese, Cape Town." The header had South Africa business directory as the highest ranking optimized keyword. This keyword is followed by telephone directory South Africa, business directory South Africa, and telephone directory South Africa which isn't as urgent as South Africa business directory. The other words zocal.co.za uses is find a business in South Africa. South Africa businesses is included and might not be understood by search engines.